“We were founded on the belief that “knowledge and research alone cannot change the world without a system to bring them into practical use.“
Who we are ?
Wayfinding is a healthcare consulting company and an innovation intermediary, particularly focused on health systems, medical care, and related technologies. We were founded on the belief that “knowledge and research alone cannot change the world without a system to bring them into practical use.”
That’s why Wayfinding is committed to building an ecosystem that moves research from the lab into real-world application — producing measurable economic, social, and public health impacts.
We are not just consultants. We are an “execution team” that understands both the academic and business worlds. We analyze private sector challenges, match them with relevant research, design strategic structures for developing technologies or products, secure funding from both public and private sources, and professionally manage IP negotiations.
Our team has hands-on experience in co-developing research agendas (co-problem setting) between researchers and businesses, ensuring that projects have clear goals, real users waiting, and short-term impact potential for the health system.
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A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise
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A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise
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A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise
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A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise
How we work
Wayfinding serves as a Two-Way Strategic Integrator, connecting universities, healthcare providers, government agencies, and private companies through flexible and neutral collaboration mechanisms.
We understand the complexity of university bureaucracy as well as the private sector’s need for fast, measurable outcomes. This allows us to serve as “innovation translators” — translating research into business-ready solutions and market needs into targeted research agendas.
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A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise
Header
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise
Header
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise
Header
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradise
Additionally, Wayfinding builds bridges to funding sources — from public research grants such as NSTDA, PMU, or NIA to private investors and venture co-ownership models — to ensure financial sustainability for high-potential innovations. We emphasize professional management, progress monitoring, and the ability to leverage achievements for subsequent funding.
Our goal is to build prototype collaboration models that can be scaled nationwide. These include linking hospitals and universities for systems research projects, developing living labs or health sandboxes for real-world innovation testing, and co-developing new learning methods and curricula for students — preparing them for the health systems of the future.
Wayfinding is your strategic guide for Thai innovation — helping ideas leave the research bench and driving systemic change so that Thailand can compete globally with knowledge we’ve created ourselves.
Wayfinding creates an ecosystem conducive to translating research into real commercial and social impact. With funding support from multiple innovation and research grant agencies, we accelerate research-to-market translation — helping boost competitiveness, strengthen market strategy, and ensure sustainable growth for Thai innovation.