Wayfinding Blog

On July 4–5, 2025, the Department of Accounting, Faculty of Business Administration, Kasetsart University, had the honor of welcoming Dr. Wuttipong Thongnui, CEO and founder of Wayfinding Company, as a guest speaker in the seminar course “Seminar in Accounting.” Dr. Thongnui delivered a special lecture on the topic “Innovative Design in Entrepreneurship”, offering students firsthand insight into entrepreneurial innovation. This lecture was part of the university’s learner-centered approach, aiming to expose students to real-world experiences from successful entrepreneurs. The session covered key topics such as business innovation design, problem-solving strategies suited to the modern business world, and the integration of accounting knowledge into modern entrepreneurial practices. In addition to the lecture, students engaged in in-depth discussions and interactive workshops. These activities provided opportunities for students to practice innovative thinking, exchange ideas, and design business concepts through hands-on experience—developing skills in critical thinking, teamwork, and creative communication. The invitation of an industry leader with practical experience reflects the faculty’s commitment to nurturing future leaders with integrity, adaptability, and a creative mindset—equipping them to drive innovation and make meaningful contributions to Thailand’s economy and society.