From June 7 to July 27, 2024, executives and independent consultants from Wayfinding Co., Ltd. were honored to be invited as guest speakers for the Leaderships in Primary Care Management training program, organized by the Department of Preventive and Social Medicine, Faculty of Medicine, Srinakharinwirot University. The program aimed to strengthen leadership capacity among primary care managers and support health system transformation at the community level.

A total of 30 participants from hospitals across Health Region 4 (Central Thailand) engaged in this intensive training. Through interactive workshops, group coaching sessions, and hands-on innovation development using Design Thinking methodology, participants were guided to co-create and present actionable health service innovations tailored to their local contexts.

The program culminated in a final innovation showcase on July 27, 2024, at Chandra Resort Hotel in Nakhon Nayok Province, where participants presented their prototypes to a panel of experts. This initiative marks a significant step in empowering local health leaders to respond to evolving health system challenges through creativity, collaboration, and strategic thinking.