On July 4–5, 2025, the Department of Accounting, Faculty of Business Administration, Kasetsart University, had the honor of welcoming Dr. Wuttipong Thongnui, CEO and founder of Wayfinding Company, as a guest speaker in the seminar course “Seminar in Accounting.” Dr. Thongnui delivered a special lecture on the topic “Innovative Design in Entrepreneurship”, offering students firsthand insight into entrepreneurial innovation.

This lecture was part of the university’s learner-centered approach, aiming to expose students to real-world experiences from successful entrepreneurs. The session covered key topics such as business innovation design, problem-solving strategies suited to the modern business world, and the integration of accounting knowledge into modern entrepreneurial practices.

In addition to the lecture, students engaged in in-depth discussions and interactive workshops. These activities provided opportunities for students to practice innovative thinking, exchange ideas, and design business concepts through hands-on experience—developing skills in critical thinking, teamwork, and creative communication.

The invitation of an industry leader with practical experience reflects the faculty’s commitment to nurturing future leaders with integrity, adaptability, and a creative mindset—equipping them to drive innovation and make meaningful contributions to Thailand’s economy and society.