A thinker once said, “Politics is about power.” Indeed, those who live in society are embedded in a world of relationships—relationships that are inherently shaped
From June 7 to July 27, 2024, executives and independent consultants from Wayfinding Co., Ltd. were honored to be invited as guest speakers for the Leaderships in Primary Care Management training program, organized by the Department of Preventive and Social Medicine, Faculty of Medicine, Srinakharinwirot University. The program aimed to strengthen leadership capacity among primary care managers and support health system transformation at the community level.
A total of 30 participants from hospitals across Health Region 4 (Central Thailand) engaged in this intensive training. Through interactive workshops, group coaching sessions, and hands-on innovation development using Design Thinking methodology, participants were guided to co-create and present actionable health service innovations tailored to their local contexts.
The program culminated in a final innovation showcase on July 27, 2024, at Chandra Resort Hotel in Nakhon Nayok Province, where participants presented their prototypes to a panel of experts. This initiative marks a significant step in empowering local health leaders to respond to evolving health system challenges through creativity, collaboration, and strategic thinking.
On July 4–5, 2025, the Department of Accounting, Faculty of Business Administration, Kasetsart University, had the honor of welcoming Dr. Wuttipong Thongnui, CEO and founder of Wayfinding Company, as a guest speaker in the seminar course “Seminar in Accounting.” Dr. Thongnui delivered a special lecture on the topic “Innovative Design in Entrepreneurship”, offering students firsthand insight into entrepreneurial innovation.
This lecture was part of the university’s learner-centered approach, aiming to expose students to real-world experiences from successful entrepreneurs. The session covered key topics such as business innovation design, problem-solving strategies suited to the modern business world, and the integration of accounting knowledge into modern entrepreneurial practices.
In addition to the lecture, students engaged in in-depth discussions and interactive workshops. These activities provided opportunities for students to practice innovative thinking, exchange ideas, and design business concepts through hands-on experience—developing skills in critical thinking, teamwork, and creative communication.
The invitation of an industry leader with practical experience reflects the faculty’s commitment to nurturing future leaders with integrity, adaptability, and a creative mindset—equipping them to drive innovation and make meaningful contributions to Thailand’s economy and society.
From January 25 to March 30, 2025, the Ministry of Public Health, in collaboration with the Faculty of Medicine, Srinakharinwirot University, organized the “Primary Care Manager (PCM)” training program. This program aimed to enhance the capacity of multidisciplinary personnel from the Chalermprakiat 80th Anniversary Hospitals nationwide, focusing on developing leadership in transforming the primary healthcare system.
While the program was primarily led by government agencies and academic institutions, independent advisors affiliated with the company were honored to contribute as guest speakers in several training sessions. Their involvement reflects the recognized expertise of the company’s advisors in both academic and policy spheres.
The company remains committed to fostering value creation across academic, public, and private sectors, in pursuit of innovation and sustainable national development.
